In the category of "What Will They Think of Next?"... No, wait. In the category of "Greenwashing"... Um, hold on. I think I can do better. In the category of "Ways to Ease Your EcoConscience" comes boxed water. Yes, seriously.
Okay, okay, I'm a lover not a fighter, and I do try to see the best in people - and companies. So if you live in an area where your tap water is just undrinkable, (like the folks in Hudson, CO who can light their water on fire) maybe this is an option. But, in most cases, so are water filters, or those ginormous blue plastic jugs of water that get used over and over. The thing is, these cartons aren't all that recyclable, even though the company wants you to believe they are,
Our cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly.
Using the link they provided, I found that they are recyclable in about 14 places in Colorado - Denver not being one of them. And considering the current state of the recycling industry in Denver (as well as all across the US) I really can't see recycling companies adding new types of containers to those that are already stacking up in storage facilities.
So who knows. Maybe the creators of this company really believe that this is a good idea, but the pessimist realist ecoist in me just sees greenwashing and a way to make people feel better about purchasing a resource that is readily available at their taps.
1 comments:
You go girl! Say goodbye to Super Uncle for us!
Post a Comment